Microsoft has moved to defend the pricing structure of Games on Demand, emphasising the “convenience and selection” offered by its Xbox 360 download service.
Eyebrows were raised earlier this week when Halo: Reach hit the service, six months after its retail release, with a £49.99 price tag – almost double the £25.93 online retailer Amazon is currently charging.
Speaking to Eurogamer, a Microsoft spokesperson said: “No one retailer has the lowest pricing for every product, and our programme is about giving people 24/7 convenience and selection when shopping for Xbox 360 games.
“We’re incredibly excited about what Games on Demand means for digital distribution, and will continue to evaluate and evolve the service to meet market and consumer demands."
Developed by Bungie and published by Microsoft Games Studios, Halo: Reach is considerably more expensive on Games on Demand than many thirdparty titles. Red Dead Redemption is £29.99, Super Street Fighter IV £19.99 and Modern Warfare 2 £39.99.