David Gosen, Xbox’s head of European marketing, says the games industry isn’t getting enough respect for the role it plays in the economy and society.
“… It frustrates me that from a public standpoint, the industry still hasn’t got the stature, credibility and cut through that we all deserve,” Gosen told MCV. “I still get the sense we’re sandwiched somewhere between corporate bankers and taxmen in terms of society’s general perception.
“There’s been improvement, but not the quantum leap there should have been," he added. "We should be as loved as Hollywood is or the music industry is. Yet we are not. That’s not because people aren’t trying. But there seems to be a barrier of acceptance. When we’re saving the High Street and bringing families back together again, we should be recognised for that.”
Gosen also called on the government to introduce development incentives to drive the industry’s growth.