The company’s competitive new pricing strategy will see the entry-level Xbox 360 Arcade priced at £129.99, £50 cheaper than Nintendo’s market-leading Wii console, the Xbox 360 featuring a 60GB hard drive retail for £169.99, and the 120GB Xbox 360 Elite sell for £229.99. In comparison, Sony’s 80GB PS3 costs £299.99.
“Xbox 360 has now sold over 20 million consoles worldwide and due to its unprecedented success, we are now able to pass on the rewards of that success to the consumer with a new retail pricing from £129.99”, said Neil Thompson, senior regional director of Microsoft UK.
“With more games, more entertainment with Xbox Live and now even more value, we are looking forward to welcoming more customers into the leading next generation console, Xbox 360.”
The 360 price cuts follow similar moves in Japan and North America earlier this month.
Microsoft last cut the price of its Xbox 360 models in Europe on March 14.