The Xbox maker announced Wednesday the launching of the family-centric "Get Game Smart Campaign," whose online hub is located at www.getgamesmart.com.
The website offers tips from experts such as Entertainment Software Rating Board head Pat Vance and Andrew Bub of GamerDad.com.
The site offers other tools and hints to help create a dialogue between parents and kids regarding "smart" videogame playing.
Partners include Best Buy, the Entertainment Software Association, Boys & Girls Clubs of America, Natoinal Urban League and StaySafeOnline.org, among others.
Currently, GetGameSmart is holding a video submission contest for kids and parents to explain how they manage a "responsible digital lifestyle." Winners will receive prizes such as a Zune media player , an Xbox 360, games and cash. The "Family Challenge Sweepstakes" can also be found at the official website.