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Modern Warfare 2 Breaks Day One UK Sales Record
Activision’s Call Of Duty: Modern Warfare 2 sold an estimated 1.23 million units in the UK on the day of its release, grossing around £47 million.
According to figures released by ELSPA and GfK Chart-Track, that smashes the previous day one UK sales record held by Grand Theft Auto IV, which sold 613,000 units and grossed £27.2 million on its day of release in April 2008.
“These first day sales figures are astonishing and clear evidence that videogames are now mainstream in the UK,” said ELSPA director general Michael Rawlinson.
Check out Edge’s Modern Warfare 2 review here.
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Just think how many more they'd have sold if Microsoft hadn't banned a million XBox accounts a few days earlier!
Still, I'm perplexed why this title became so big. Call of Duty has always been a AAA franchise, but the hype for what is essential a fairly linear shooter (not quite "on rails" but getting there at times) astounds me when in some ways the gaming consciousness is moving on to more in-depth fare. Or perhaps this proves that it really isn't, and that frankly people do want to do their own part for America's wars as an earlier poster suggested.
I think the biggest factor for high sales of this game is that the first modern warfare was the best shooter for million gamers.Most of the hype came out from the gaming community(magazines,gamers,sites)Compare to the multimillion dollar campaign of other big titles like halo 3 Activision did little things to push the game.After the brilliant MW she didn't need to...
I don't know if I'm the only one in the planet to say this but I played it for 10 minutes and jumped right back into Borderlands. I don't think I can go back to an FPS without it being an RPG as well. I guess shooting gallery gameplay and just memorizing where the invisible line is that spawns that guy who pops open that window and instantly guns you down just isn't fun to me anymore. I'm glad they got rid of the infinite spawning enemies that only turn off once you cross the kill line but the tired shooting gallery-style gameplay just doesn't do it for me anymore. I'm a level 44 firefly (siren) in borderlands if anyone wants to do some coop.
I haven't bought this game yet, as I'm still hooked on Borderlands. I will probably pick it up next time I head to sainsurys, but I'm certainly not in any rush. I'm a level 38 Soldier, but alas, I'm playing on PS3 (so I can play with my brother), so I guess no co-opping for us!
I hear there's some kind of zombie-themed DLC later this month?!
Anyway, back on topic, I am looking forward to getting MW2. Mostly for the spec-ops co-op. I never got around to playing MW1, as it never came down from £35 anywhere I could see. With MW2 available for £26, I may dive in!
Bummer on the coop. I just got to New Haven on my second playthrough. Hope they raise the level cap (I'm looking forward to DLC).
I really enjoyed the campaign in MW1 but haven't been able to get into WaW or MW2.
Yep, the Zombie Island of Dr. Ned comes out on the 24th for 800 points ($10 US). We get to fight Were-Skags!
A Fantastic game that was marketed perfectly. 3 different editions to buy, a pre-order campaign that started 6 months ago, far more consoles in homes than 18 months ago when GTA set the bar, and a (deliberately?) leaked controversial scene just 1 week prior to launch. Top shelf Activision.
this game along with MW1 has broken the casual market, not the mums on balance board casuals, more the "i"ll buy pro-evo and one other game a year" market.
That to me is why sales are so high, 1.5 mil is crazy numbers.
Congrats Infinity Ward
Well put. I agree totally.
I think, with Afghanistan never off the news and so many troops returning home in boxes (no glibness intended), MW2 has certainly captured the spirit of today. Perhaps that's why so many people are buying into this, to make some sense of this crazy world we live in?
I was just saying that to a researcher for Late Night Review - which they are planning on discussing on Fri night's show. I think it gives westerners a way to vent their frustration / pretend to take part - it's sublimal for some and not for others. Picking a desert scene for the box art sets the tone right away: Get to fight terrorists and win.
Total prevalence in the times we live. The respawn are not just in-game but in reality too the so called enemies are indestructible, unwinnable ?. Congrats to Infinity Ward....
Possibly, its a good arguement.
I certainly found the opening sequence to MW1 uncomfortable in its graphic portrayal of current affairs
I think it has a lot to do with the controversy around the game which was expected which is why they put in some innocents killing.
Certainly the news coverage it garnered wouldn't have done any harm to the sales, but over half a million more people bought this game than GTA IV just because of the 'No Russian' level? I would be seriously worried if that amount of people in the world were attracted to a game, or anything for that matter, just at the prospect of killing (virtual) innocent people.
I really hope it would have more to do with CoD4 being such a popular and well-crafted game : o
I seriously doubt that level had any discernible impact on the sales. I think it has much more to to with the quality of the previous title, and the comparative weakness of World At War, along with the wonderful hype machine at Activision.
The original could be fun but it's story wasn't great, it was definitely slow in some spots (story not performance) and the only thing going for it was its fancy graphics. Otherwise, like most fps games in this generation, it proves fps titles are running out of steam.
There are numerous Wii titles that prove quality and sales aren't always linked. Hell, most games stories are down right awful so that isn't bringing them in.
I think so too. BTW, I hope Activision give Ubisoft a few pointers on how to hype a game before they release Beyond Good & Evil 2 - I'd sure hate for that to follow its predecessor!
i don't know anyone who plays videogames and hasn't this game yet!despite the hype it deserves it.multiplayer kicks ass
bugger me! thats some biiig money. Slaps on the backs all round I guess
Quick, someone give Gordon Brown these figures while they're still hot. Then maybe the government might now take the industry seriously and put some investment into it. Nice one, IW.