Activision has declared Call Of Duty: Modern Warfare 3 the most successful entertainment launch of all time.
The Infinity Ward-developed shooter, released for Xbox 360, PS3 and PC on Tuesday, shipped 6.5 million units and grossed $400 million in the US and UK alone in its first 24 hours on shelves, the publisher said.
If Activision's figures – provided by Charttrack and retailers – are correct this will be the third year in a row that the Call Of Duty series has broken the same record. Last year's Black Ops grossed $360 million on day one; in 2009, Modern Warfare 2 brought in $310 million.
CEO Bobby Kotick said: "There has never been another entertainment franchise that has set opening-day records three years in a row. Life-to-date sales for the franchise exceed worldwide theatrical box office for Star Wars and Lord Of The Rings, two of the most successful entertainment franchises of all time."
Activision also said it had donated $3 million to the Call Of Duty Endowment, the nonprofit corporation it set up to help veterans adjust to civilian life through training and work placements.