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MS Launches Biggest Ever Xbox 360 Marketing Blitz
Microsoft has made the single largest marketing investment in Xbox history for its largest global ad campaign, spending more money on a series of promotions that it did for the launch of the Xbox 360 or Halo 3.
The campaign theme is “Live your Moment” and is targeted at “the casual and social segments”, illustrating Microsoft’s desire to evolve the Xbox 360 from a gaming platform to a mainstream entertainment platform. According to the company, “It’s about real people having emotional and connected Xbox gaming and entertainment experiences with their friends and family.”
The pre-Christmas marketing blitz is set to include television, billboard and print ads, as well as retail displays and digital marketing around the world, supported by PR outreach, social networking and direct customer communication efforts.
The marketing kicked off on Friday in the US and will debut in Europe this Thursday, emphasizing the relatively cheap Xbox 360 entry price of $199 / £129.99, the “New Xbox Experience” launching this fall and the system’s lineup of upcoming titles.
Microsoft said in a press release that “the campaign will be particularly critical in EMEA, where we are focused on shifting brand perception and driving re-appraisal of the platform in a very competitive region with entrenched competition.”
As in the US, European ads will air during top-rated shows across TV networks in the UK, France, Germany, Italy and Spain.
You can check out one of the TV spots here.
Well this explains the total overhaul of the dashboard.
The old dashboard was quite nice, but too confusing for a casual gamer not interested in having to spend hours merely learning their console.
And if they plan on advertising X360's media capabilities in their push to make it a multi-use box, they better make system/computer pairings a shit-load easier. As it stands, it's immensely difficult to get it to connect and stay connected.
And just because I hate it, CAN THE POINTS SYSTEM. Just make arcade games cost money.
The numbers are in for the we week of September 21 in Japan, and once again the Xbox 360 continues to outsell the Playstation 3 by huge numbers, even in Japan.
Excellent marketing, combined with awesome games like Fable 2, Gears of War 2, Star Ocean 4, and The Last Remnant are really going to make this holiday season a great one to have an Xbox 360.
Plus, I expect the younger people to be more interested in the Xbox 360 this holiday season when the new Avatars are released.
And it'll be a great holiday to be Kim Naroz.
Your posts still give me the impression your one of these younger people yourself. :P
I think this is a bit of a now or never moment in their attempt to "win" this ongoing console battle. Given what I've read about analysts predicting that either this year or the next, the PS3 might gain more and more terrain, I can imagine Microsoft will do anything in its power to make sure they have the upper hand. The Wii is still selling well - but given the fact that their games on offer still aren't that impressive, it's a smart move to try and win over more casual gamers.
Analysts can be wrong though and time will tell what will happen. I'm also wondering if Sony has something up its sleeve as they have been relatively silent. As for the Wii, I think it's harder than they imagine to "steal" their crowd - as the whole gaming experience on this console is so incredibly different from the one on the 360.
MS is serios. Can't wait to see how this is gonna pan out. Matt Matthews will have lot's of analyzing to do in the rest of the year's NPDs.
There's a typo in your post.
You typed "serios" when you meant to type "desperate."
Play nice.