Speaking with TechRadar, MSN's Rob Crossen talked about targeting TV audiences next.
"What we're doing here is taking MSN beyond what it has typically been known for," explained Crossen.
"An obvious place to tale MSN Video Player – given the quality of content that you are seeing on the platform – is the TV, and there are a number of ways that we could do that and in fact the challenge is prioritising so we're looking at a number of opportunities.”
He continued: "There are a number of ways… widgets on internet connected TVs, we have our own products within the Microsoft network, Xbox and Windows Media Center for instance. There are a number of ways that we could choose to explore."