Mythic president Mark Jacobs has said that the developer's "zero tolerance policy" saw around 400 gold sellers banned during Warhammer Online: Age of Reckoning’s first few days.

“I hate gold sellers/spammers… with every fiber of my being,” Jacobs wrote a blog post following the game 's release.

“Since WAR launched we have been banning these jerks like crazy. As of Saturday night, we had banned about 400 of them.

“My CSRs have a zero tolerance policy. We don’t wait and let them stay in the game and ban them en-masse, my guys ban their useless, time-consuming butts right away. We have a strike team whose sole job it is to get these guys off our servers as quickly as possible,” he said.

“We will continue this policy and expand it to the other servers. We are in for a real fight against these bottom feeders and it will be a long and costly battle but it’s one we are going to take to them and this is only the first step. After all, this is WAR.”

Jacobs also revealed that he had turned down various proposals from gold selling companies in the past.

“I’ve been offered 'a piece of the action' both personally and corporately in the past if I will either turn a blind eye or help them in their actions. This would have netted me and/or Mythic a very, very tidy sum, far more than we would see from box sales. My answer was and always will remain the same: Go to hell.”