Namco Bandai To Swallow Atari Europe
Atari Europe will officially become Namco Bandai in the next few weeks.
Japanese publisher Namco Bandai, which bought a 34 percent stake in Atari Europe last March, is expected to acquire the remaining portion of the business from parent Infogrames in the next month.
Atari Europe’s sales and marketing staff will be transferred to the newly formed Distribution Partners, which will handle all Namco Bandai games in Europe, Asia, Australia and New Zealand, reports the latest issue of trade magazine MCV.
“We believe that DP will become a wholly-owned Namco Bandai games company soon, but this process requires time and we will comment further when we have an anticipated closing date,” said David Miller, Atari’s European marketing boss.
Following the buyout Atari will become US-only brand. The publisher’s sole HQ will be headed up by current CEO David Gardner.