Namco Bandai to distribute GRID 2 in UK and Ireland
Namco Bandai has extended its deal with Codemasters to distribute its titles in Europe to include the UK and Ireland. It means that GRID 2 will be released through Namco Bandai in all major European territories, as well as Codemasters’ forthcoming, unannounced titles.
“As the dynamics of interactive entertainment change and evolve, then the shift to collaborative support via structured agile partnerships, which extend cost efficiencies and provide for stronger alliances, is the way forward,” said Codemasters’ CEO Rod Cousens.
“We are now able to build on this and further extend our relationship to embrace more countries, including the UK and functions. By working together in this fashion we play to each other’s strengths and are trailblazing an arrangement which is likely to become more prevalent in a borderless industry.”