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Netflix CEO Wants Service To Be On All Consoles

Tom Ivan's picture

By Tom Ivan

September 23, 2009

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US movie streaming service Netflix could be made available on all consoles eventually.

Netflix’s popularity among US-based Xbox 360 users since its launch on the console back in November 2008 has led to continued speculation that the company would move to roll out the service on other platforms, and Netflix CEO Reed Hastings has told Reuters that is the firm’s plan.

“Eventually we want to be on all the game consoles, all the Blu-ray players, all the Internet TVs,” he said. “So we are working in parallel with all of those efforts. Currently our Xbox deal is exclusive and we haven’t characterised it more than that."

Hastings also said that he expects the service to come to mobile platforms like iPhone “over time”, although not in the near term.

In April, Netflix told us that the service is Xbox 360 console exclusive “for now”.

Mystakill's picture
On September 24th Mystakill said:

Netflix has been available on all three consoles since last year through PlayOn Server -- http://www.themediamall.com/playon.

The Netflix player is definitely more functional on the 360, but you can play anything in your Instant queue on the PS3 and Wii as well. PlayOn also provides access to Hulu, Youtube, ESPN, CBS, and a number of others. There are also a number of unofficial, third-party extensions which provide access to other online streaming sources -- http://www.playonplugins.com/

PlayOn runs $30-40, depending on whether you catch it on sale. Definitely worth it if you have any of the platforms. You can still use the Netflix player on the 360, while also using PlayOn to transcode a bunch of additional content not normally available on any of them, regardless of "exclusivity".

Hummy's picture
On September 23rd Hummy said:

I wish LoveFilm would do something similar for us in the United Kingdom.

WazWii's picture
On September 23rd WazWii said:

To be honest with Blu-Ray and the official Sony video download service on the PSN I doubt PS3 customers or/and Sony could care less about this. Also it is a US only service; something called the global market exists in this world nowadays.

Jack_'s picture
On September 24th Jack_ said:

You're right, American PS3 owners are such an insignificant niche I doubt Netflix would be interested in reaching out to those peasants.

IllusionRock1's picture
On September 23rd IllusionRock1 said:

Well, maybe because Sony owns Sony Pictures & Sony Music, two major players in both industries. So of course they can stick things on the PSN, as they do have rights to them. MS has to make deals with companies to put their services on their XBL, as they hav no say (Netflix) to what can be charge and what can't with them. Sky T.V is making it's way on the 360. Lovefilm would be a welcomed addition to XBL.