Netflix launches game rental service

The US movie rental service has renamed its mail-order offering Qwikster, and has quietly begun offering game rentals to at last give competition to GameFly, which has operated without significant opposition for the best part of a decade. "Members have been asking for videogames for many years," writes CEO and co-founder Reed Hastings in a blog post, "and now that DVD by mail has its own team, we are finally getting it done." GameFly can still boast of a competitive edge, however: its catalogue covers a far wider range of formats than Qwikster's PS3, Xbox 360 and Wii.

Source: Netflix