And in an effort to track historical and future marketing spend in the games industry, Nielsen said that it has signed a long-term agreement with research firm Electronic Entertainment Design and Research (EEDAR) that will integrate Nielsen's Monitor-Plus ad monitoring service with EEDAR's videogame feature database, GamePulse.
Together, the two firms are targeting a service toward companies that wish to more efficiently spend marketing dollars, particularly in the context of the current economic environment.
Data from marketing campaigns, such as total estimated spend and mixed media allocation, will be delivered via EEDAR's GamePulse and DesignMetrics services. Users will also be able to view digital versions of past print and TV advertisements.
Nielsen and EEDAR will be at the DICE Summit in Las Vegas February 17-20 demoing the service.