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Nintendo Buys TV Quiz Show

Tom Ivan's picture

By Tom Ivan

July 2, 2009

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Nintendo has reportedly spent £2 million to bankroll a primetime quiz show on UK TV channel Five.

Britain’s Best Brain will see contestants compete in memory, co-ordination, numeracy, recognition and risk tasks.

The platform holder will use the show to promote DS titles, with exclusive sponsorship credits around eight one hour long episodes, reports MCV.

“We’re really excited to be working with Tiger Aspect, GroupM and Five on this ambitious new show and stepping into the realm of AFP (advertiser-funded programming) for the first time," said James Honeywell, Nintendo’s senior product manager.

Billytech's picture
On July 7th Billytech said:

Ditto....

michael_sylvain's picture
On July 2nd michael_sylvain said:

Oh god, it's all so nice. Nicey bloody nice. Why couldn't Nintendo take this money, and the money they spent on all those nauseatingly nice 'celebrities' in those eye-blisteringly nice lifestyle adverts and use it to make, I don't know, a really good game for all those gamers who just use the wii as a dust-collecting device? Rather than sponsoring terrible tv that I won't be watching because I'll be playing games on their rival's consoles...