Nintendo, Microsoft Land PR Honors
Nintendo and its external PR firm GolinHarris won top honors at Thursday’s PRWeek 2008 Awards for their work on the Wii’s launch campaign, while the Halo 3 launch won recognition for Microsoft and Edelman.
Nintendo and GolinHarris won Campaign of the Year in a running that included not only games industry PR, but PR from all industries. The two companies won for the Wii launch campaign titled, “Wii Launch: How Wii Helped Nintendo Get Its Game Back.”
The firms also won the Consumer Launch Campaign of the Year award.
Nintendo and GolinHarris beat out Ketchum and Delta Air Lines, who won a Campaign of the Year Honorable Mention for their work on “Saying ‘No!’ to US Airways Hostile Takeover Bid: The Campaign to ‘Keep Delta My Delta.’”
Microsoft and external PR firm Edelman walked away as winners of the Technology Campaign of the Year for Halo 3′s launch. Our readers will remember how Microsoft positioned Halo 3 not as a big videogame launch, but the entertainment event of the year, just one of the strategies implemented in the campaign.
Microsoft and Edelman edged out Tesla Motors, which received an Honorable Mention in the Tech Campaign category for the Tesla Motors brand launch campaign.