Nintendo Not Interested In “Garage Developers”
Nintendo Of America president Reggie Fils-Aime has said that the firm is not interested in doing business with hobbyist, or “garage” developers.
Speaking to Gamasutra, Fils-Aime reiterated previous comments, echoed by Nintendo CEO Satoru Iwata, that the recent surge in popularity of “disposable” smartphone software has not affected Nintendo’s strategy.
“I would separate out the true independent developer versus the hobbyist,” he said. “We are absolutely reaching out to the independent developer. Where we’ve drawn the line is we are not looking to do business with the garage developer. In our view, that’s not a business we want to pursue.
“Look at the music industry. There are certainly highly talented people who work other jobs and have a passion to be in the music industry. They work at it. There are reality TV shows that revolve around this concept. I love it when there’s a game that’s found that captures people’s imagination, just like that…singer toiling in a factory.”
Fils-Aime spoke out against “candidly disposable” games last month, and he again stated his belief, shared with Iwata, that such games undervalue more traditional software. “When we talk about the value of software, it could be a great $1 piece of content or a $50 piece of content,” he continued.
“The point is: Does it maintain its value over time or is it such disposable content that the value quickly goes to zero? We want consumers to see value in the software, whatever that appropriate value is. And we want to see that value maintained over time."
Nintendo CEO Iwata hit out at mobile and social games during his keynote address at last month’s Game Developers Conference, saying: “We must focus on a single question: is maintaining the high value of games a priority or not? What we produce has value, and we should protect that value.”