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Nintendo Shares Hit By March Sales Decline

Tom Ivan's picture

By Tom Ivan

April 17, 2009

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Nintendo shares fell the most since February 2 after Wii sales declined by more than 17 percent in the US during March.

According to Bloomberg, Nintendo lost 6.6 percent to close at 26,180 yen on the Osaka Securities Exchange.

“The severe sales result in the US prompted disappointment among investors,” said Takagi Securities analyst Shigeo Kikuchi.

Despite a Wii sales decline, which has also been evident in Japan, Nintendo consoles comfortably outsold all rival hardware in the States during March, and the company remains upbeat about its future outlook.

“Our launch schedules are more spread out so we’re going to have these tough comparisons month to month,” Fils-Aime told Bloomberg. “But if you look at the overall trend of our business, it continues to be very healthy.”

Fils-Aime also told Reuters that the company has a number of important new Wii games in the pipeline and that he’s “confident that we'll continue to see very strong hardware sales behind those launch titles".

Kenology's picture

Also, Wii sales are up YTD 2009 over YTD 2008:

Jan 2008 - 274,000 / Jan 2009 - 679,200 + 405,200 units
Feb 2008 - 432,000 / Feb 2009 - 753,000 + 321,000 units
Mar 2008 - 721,000 / Mar 2009 - 601,000 - 120,000 units

2008 YTD through March = 1,427,000 units
2009 YTD through March = 2,033,200 units

2009 YTD > 2009 YTD through March by 606,200 units*

*I suck at math, so feel free to double check my figures.

NickgamertagO1's picture

No, you're right Ken. The Wii, 360, and DS all have seen quartely increases every year since 2007, the only consoles that have had a decline in quartely sales over 2008 are the PS3, PS2, and PSP. Every is doing better than 2008 except for Sony. Could that change for the remaining 2-3 quarters (I say 2-3 since there has been no PS3 price cut yet) with a PS2 and PS3 price cut? Probably.

Kenology's picture

This is insane! It's like the industry wants nothing more than to see Nintendo fail and jump on anything they might interpret to be the potential genesis of such an outcome.

Did they not notice that that the Wii outsold the 360 and PS3 combined? So what's the big deal?

toadwarrior's picture

Seeing the "top dog" fail is always a better story compared to stories about the loser losing.

NickgamertagO1's picture

Ken,

I don't think it's anything against Nintendo per say, but I do think that any leader will face this type of thing. People always want to see the top dog fall, I think it's the David vs. Goliath syndrome.

Ozzman_79's picture

While they did outsells their competitiors, I do think that's as much a concern for shareholders as is overall sales. The bottomline, to them, is that sales are down, therefore profits are down, therefore my stock isn't making as much money, time to put it somewhere else. While i'm sure they're pleased that the company is still healthy compared to it's competition, the problem still remains........less money in their pockets.

Kenology's picture

Well, yeah. You're right. Instead of making $4 million they'll have to settle for $3.7 million. Damn shame!

Ozzman_79's picture

I'm not saying I feel any sympathy for them, nor do I believe what their doing is very smart. But I do see WHY they're doing it. Knee-jerk reaction.

E. Zachary Knight's picture

Help! We aren't making as much money as we were a month ago. Everyone abandon ship!

Seriously, the stock market is a joke at times. Nintendo is the most stable of all the console companies and people still treat a loss YoY as the end of the world.