No price drop for Vita in the west, says Sony

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Despite the coming price cut for Japanese consumers, PlayStation Vita won’t be discounted in North America any time soon, according to Sony.

Sony Worldwide Studios president Shuhei Yoshida, who has been very vocal this week following the PlayStation Meeting on Wednesday, told Joystiq that no such saving was planned for other regions right now.

Yoshida cited the exchange rate as the main barrier to any such move, but it shouldn’t be forgotten that the DS has a less profound lead over Vita in the west than it does in Japan – where Nintendo’s console was outselling Sony’s 13 to one last June – so Sony has less reason to employ drastic measures just yet.

Sony will no doubt also be pinning its hopes on the release of PS4 boosting sales, as it will also employ Vita as a controller.