NEWS

NPD: Big Three Respond

Tom Ivan's picture

By Tom Ivan

May 15, 2009

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The platform holders have responded to April’s US hardware and software sales results.

According to Nintendo, the DSi posted record sales for a single platform during the month of April. The company revealed that, of the 1.04 million DS units sold during the month, 827,000 were DSis, taking the system's US life-to-date sales past 30 million.

It also noted that six of the top ten selling games during the month were Nintendo first party titles.

“Nintendo systems and software represented 56 percent of the industry total shares in April, indicating continued strong consumer preference for quality and value,” said Cammie Dunaway, Nintendo of America’s executive vice president of sales and marketing.

Microsoft pointed out that Xbox 360 sales were up 28 percent year on year for the first four months of 2009, “the highest growth of any console this year,” and that three Xbox 360 games made the monthly top ten.

“Sales of third party games on Xbox 360, a key measure of platform health, hit $98 million in April, more than any other system,” the firm said. “Xbox 360 is also home to the most top-rated games of any current-generation console, with 139 titles earning a score of 80 or above on Metacritic, while no other console has even 100 such titles.”

Sony Computer Entertainment America chose to focus on the PS3's non-gaming features, in addition to future software releases, in reaction to the April sales figures.

"We often hear from our customers that they're surprised by everything the PS3 does in addition to what they purchased the device for - including features like DLNA, free access to Wi Fi and Internet browser," said Patrick Seybold, SCEA's senior director of corporate communications. "In some ways, this serves as a reminder that there's more we can do to relay the full breadth and power of the PS3.

"We're revving up the new fiscal year with a broad tent of content and services across our platforms with envelope-pushing PS3 games like Infamous, MAG, and Uncharted 2: Among Thieves ... We've outlined our most aggressive marketing plans to help showcase this tremendous value proposition to all our consumers. We've got a proven history in delivering the best entertainment experience and there is no doubt the PlayStation brand is staged for another big year."

KingSlender's picture

With the PS3 Slim/Mini looking like it's real, Sony could drop a massive bomb on E3 if they can somehow get it down to $199. Fortunately they have done enough to stick around, but they were seriously hurt by letting MS get a 1 year head start and not having a big differentiator by the time they launched. That being said, I don't think any objective observer can say the PS3 is not an awesome system and probbaly has the best and broadest first part lineup out there.

I'm not sure what their strategy is, but I think they are in this for the long tail and shouldn't even think about a new console for at least another 5-7 years.

German's picture

No way in hell that they can drop the price by $200, no console has had that kind of price cut unless is to clean up inventory to drop from the hardware race, Dreamcast anyone?

A $50 price drop almost a sure thing, a $100 sure why not? That's what we all expect but anything over that is just not possible.

ArronC07's picture

Well to be fair nobody thought that they'd be able to launch at such a high price an sell in the numbers that they have been so far so I guess anything is possible. If it's likely or not is another story.

Raul23's picture

With the PS3 Slim/Mini looking like it's real, Sony could drop a massive bomb on E3 if they can somehow get it down to $199.

It will take nothing less than this for them to turn things around and potentially have a shot and winning the battle this gen.

rydamike's picture

Ill have to agree with Sony on this one they do continually put out high quality content the exclusives so far this year are amazing pickin up inFAMOUS May 26 that said in some areas they do need to step up there game a price cut and some serious marketing would help and Im sure the allure of a Playstation slim would kick start sales.