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NPD: DS Breaks A Million In April

Tom Ivan's picture

By Tom Ivan

May 15, 2009

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DS sales topped one million units in the US during April, driven by the release of the DSi early in the month.

Nintendo’s handheld hit 1.04 million sales, achieving greater unit sales than all of the other gaming platforms combined.

Despite the success of the portable, which accounted for 31 percent of the month’s total industry unit sales, monthly hardware revenues fell eight percent to $391.63 million.

Wii sales fell declined by more than 50 percent year on year, to 340,000 units, while PS2 sales rose to 172,000 units following a recent 30 percent price cut.

PS2’s total was just 3,000 units behind Microsoft’s Xbox 360, and comfortably ahead of PS3 and PSP sales, which totaled 127,000 units and 116,000 units respectively.

"Compared to March 2009, the PS2 sales rate almost doubled when comparing the two months on a same-week basis,” said NPD analyst Anita Frazier. “This is a testament to the impact a price reduction can have on hardware acquisition, with price being only second to compelling new content as a catalyst for hardware sales.

"Overall weakness in hardware sales other than the DS and PS2 platforms is likely to capture a lot of attention this month, particularly year over year decline of Wii sales,” she added. “It is important to remember that last April, Wii hardware sales were fuelled by two huge new titles: Super Smash Bros. Brawl and Mario Kart. Taking that into account, Wii unit sales are still very strong and only followed the DS this month in terms dollar and unit sales contribution to total industry sales."

DS – 1,040,000
Wii – 340,000
Xbox 360 – 175,000
PS2 – 172,000
PS3 – 127,000
PSP – 116,000

March hardware sales data can be found here.

Barla Von's picture

Sony would need to be crazy to cut the price of the PS3 considering the loss they are making on the system still.

The PS3 is doing OK, it's holding it's own (Xbox 360 – 175,000, PS3 – 127,000)...considering the price tag.

Sony shouldn't hit the panic button just yet. Why would they? They easily have the best line-up of 2009 out of all the systems on the market, plus Xmas is only months away. Cutting the price at this point would be a huge mistake.

The firm should wait until this time next year before even considering a price cut on the system.

MilesMayhem's picture

with price being only second to compelling new content as a catalyst for hardware sales.

couldn't have said it better myself, NPD analyst Anita Frazier. PS3 is arguably failing on both those fronts at the moment. God of war 3 isnt the same draw for me anymore after being extremely underwhelmed by my first foray into the franchise on PSP.
E3 could change things with the rumored new metal gear anouncement. If it gets metal gear 5 that will be it as far as sitting on the fence goes.

http://www.konami.jp/kojima_pro/next/

German's picture

Can't justify my PS3 purchase with only Killzone 2 so I'm definitely going to wait till E3 to see if Sony gives any big game news plus the release date for God of War 3, to me that's the only game that can make fork $400, plus I'm hopping that by the time the game comes out there is a price cut :P

grognard66's picture

There are now some pretty decent exclusives already on PS3, German, but I would definitely suggest waiting for the inevitable price drop/new bundle.

By that time, exclusives like Uncharted, Resistance 2, Little Big Planet may have dropped in price and there are also some good PSN games available (Wipeout HD is my favorite). It looks like Sony has a decent line-up of exclusives over the coming year too (God of War 3, Uncharted 2, Heavy Rain, Infamous).

zakrocz's picture

PS3 sales are not surprising, i've had mine since Killzone 2 came out & there's been nothing worth playing since then. Still suffering from a chronic lack of exclusive must have titles as far as my gaming tastes go.

It's a great HD media player though :D