NPD: Gamers to Maintain Spending Levels in 2009
A new tracking study by market research firm the NPD Group has found that most consumers plan to maintain or increase their spending levels on entertainment this year.
According to the company’s Entertainment Trends In America report, 65 five percent of those surveyed in a 10,000-strong sample said that they intend to spend the same amount on video games – or more – this year as they did in 2008.
“Even in the face of a down economy, entertainment remains a popular spending category,” said NPD entertainment industry analyst Russ Crupnick.
“There is anxiety about the economy among entertainment buyers… but consumers have clearly shown that compelling content will get them back into the stores or theatres," he added.