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Nvidia Slams Intel's GPU Aspirations

Kris Graft's picture

By Kris Graft

September 23, 2008

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"Today, Intel’s GPU product is a set of PowerPoint slides, but they have said that their GPU is based on x86 CPU processors. This is the old style computing architecture. The future of visual computing is the GPU."

While Intel offers big CPU performance in its line of Core 2 products, the company's integrated graphics offerings can't stack up to gaming systems with dedicated, or "discrete" GPUs.

But Intel's x86-based multi-core CPU/GPU hybrid, codenamed "Larrabee," would mark Intel's entrance into a dedicated graphics card ring dominated by ATI and Nvidia. With the Larrabee, Intel hopes to appease graphics-hungry gamers and users of 3D-heavy applications.

However, Nvidia is utterly unconvinced by the Larrabee and by the promises made by Intel.

"No one knows what Intel will develop," claimed Nvidia GPU PR manager Brian Burke in an e-mail interview with Edge. "Today, Intel’s GPU product is a set of PowerPoint slides, but they have said that their GPU is based on x86 CPU processors. This is the old style computing architecture. The future of visual computing is the GPU."

Burke also speculated that the Larrabee's "real" purpose revolves not around winning over the graphics market, but about advancements in parallel computing.

"The GPU-style, data parallel architecture is the right architecture for the future, and Intel is trying to change their CPU architecture to be more like a GPU because of it."

Intel expects its card to hit shelves in late 2009 or 2010.

Burke's comments aren't the first time that Nvidia has questioned Intel's Larrabee. GPU computing group general manager Andy Keane publicly criticized the Larrabee at the Siggraph conference in August.

In April, Nvidia CEO Jen-Hsun Huang said simply his company is "going to open a can of whoop-ass" on Intel.

Intel offered no response to Nvidia's comments as of press time, and has yet to properly defend the Larrabee from the verbal onslaught it has endured. ATI also offered no comment on the Larrabee.

The Nvidia rep also called out Intel's low-cost integrated graphics chips--a mass market solution that has earned the ire of PC gamers.

"Intel’s history of underperforming graphics conflicts with the industry’s need for more PC performance as applications become more and more visual," he added. "Intel claims they will increase the performance of its integrated graphics solutions 10x by the year 2010, but Intel’s performance is so low now a 10x improvement won’t be enough to meet the needs of the visual computing applications of 2010."

Burke also accused Intel of a double standard in its support of both CPUs and GPUs.

"By spending millions of dollars developing a GPU, Intel is validating that discrete graphics processors will be critically important in the future of the PC," Burke argued.

Limanima's picture

Just forget about PC gaming. That is dead for me for a long time.
Console gaming is the right way to go.

Hector_Camacho's picture

Yep, many people says, pc gaming is not dead and never will be....But the thing is we need the stats for the increase in growth of pc gaming vs. console gaming, and that is a hard stat to track!

Hector_Camacho's picture

As a long time pc and console gamer, this whole issue of graphics cards, has gone terrible wrong over the years.As the economy continues to struggle here in the USA....I really dont know when the pc graphics cards manufacturers will open their eyes, and realize their high prices are hurting the pc gaming industry.Some developers has noticed this, and a good example is EA's Battlefield Heroes, where the game is free and also is not a system drainer like the so called Crysis fiasco game.A game should be really scalable, like in the old days, when one could play any current generation game no matter how low the system specs....Hell I remember playing Tribes, with a very low end system, without any problems, or also Half-Life.....PC gaming needs to adjust to the times, and the graphics cards manufacturers are really profitting too much from those so called high end cards.