Cloud gaming service OnLive will soon be available on Google's Smart TV platform, Google TV.
Announced in a press release, the move will mean games are playable in HD, streamed from the cloud, on all internet-connected Smart TVs, Blu-ray players and media streamers running Google's platform.
The OnLive Viewer app, which enables users to view users playing games and ten-second Brag Clips, is available now and will be followed by the full OnLive service. No release date was set, with OnLive only saying the full gameplay app is "coming soon."
Founder and CEO Steve Perlman said: "OnLive integration into Google TV is a huge leap forward for videogames. Consumers have come to expect instant gratification with music, movies and video.
"Now, with OnLive, players in the US and soon in the UK can just as easily stream the highest-quality games to their Google TV devices for play instantly on demand, without discs or downloads."
The move follows a strikingly similar announcement from rival cloud gaming service Gaikai. Earlier this week it announced a partnership with LG that will see Gaikai's offering integrated into the Korean electronics firm's Cinema 3D range of Smart TVs.
OnLive has been making moves of its own, with the OnLive Desktop app, which brings Windows 7 to iPad, set to launch today. At the London Games Conference in November, CTO Tom Paquin highlighted the potential benefits of OnLive to developers as well as players as the company seeks to move into other areas to reduce its reliance on monthly subscriptions.