Animal rights organization People for the Ethical Treatment of Animals (PETA) have commended Sega for pulling an ad for the rhythm game Samba De Amigo Wii that featured a "chimp actor."

According to PETA's blog, the organization contacted Sega after seeing the ad and informed the game maker of mistreatment of such chimps in the past.

"Faster than you can mangle a Metallica song on Guitar Hero, Sega pulled the video from its site and promised to keep all great apes out of its ads!" wrote PETA blogger Amy Elizabeth.

PETA called Sega's decision "compassionate."

The organization told Sega that chimp actors are taken from their mothers at a young age, forced to perform repetitious tricks using cruel feedback and are left to zoos or labs after reaching puberty.

PETA criticized Speed Racer producer Joel Silver earlier this year for alleged mistreatment of a chimp on the set of a movie. The animal had apparently bitten a young actor.

There are companies that claim to use responsible means of training animals, such as the Serengeti Ranch Company in California, whose animals have appeared in Evan Almighty, Get Smart and other movies.