EA Sports boss Peter Moore has challenged US president Barack Obama, who said recently that kids should be spending more time outside exercising instead of playing games, to try EA Sports Active.
Speaking on health care reform last week at the annual meeting of the American Medical Association, Obama said: "It means going for a run or hitting the gym, and raising our children to step away from the videogames and spend more time playing outside."
Defending the game business and promoting the company’s recently released exercise title EA Sports Active, Moore responded: “Of course, I can’t resist pointing out that while I’ve always wholeheartedly endorsed moderation in anything you do, including playing games, it may be time for the president and his family to put their Wii to good use and fire up the 30-day challenge with EA Sports Active.
“You’ve heard me say it so many times before, but it’s refreshing to see the opportunities we have now on the Wii and what some of the new motion control technologies in development at Microsoft and Sony may bring to enhance an at-home fitness experience like EA Sports Active,” he added. “In fact, I’d be willing to bet there are more consoles getting far more use in American homes than there is exercise equipment, so it’s up to us to continue to use the platform for good.”
EA Sports Active launched on May 19, and EA announced at E3 earlier this month that it had sold 600,000 copies in its first two weeks of availability. An expansion pack is currently in development and will be available this holiday.