Playdom Acquires Acclaim

Playdom Acquires Acclaim

Social gaming firm Playdom has continued its spending spree by acquiring Acclaim, a developer of social networking and downloadable casual games.

Acclaim had been one of the great game publishing brands in the 1980s and ’90s before the company’s demise. It was picked up by industry veteran Howard Marks in 2007 and relaunched as a free-to-play game maker.

It has since become known for casual and MMORPG titles available on its website, and has over 15 million registered online users playing its games.

The company launched a Facebook guitar title called RockFree in March 2010 and is currently working on another game for the social networking platform.

“Joining forces with Playdom is a natural fit,” said Acclaim CEO Howard Marks. “Both companies share the vision of connecting people globally through quality social games. Our deep expertise in building multiplayer online games and Playdom’s vast player community will help us bring out the next generation of social games.”

Marks will run the Acclaim studio for Playdom and also serve in a senior strategic role for the parent company focused on its business development activities.

Acclaim’s chief technology officer, Neil Malhotra, will now act as the studio’s senior technical officer.

“Bringing Howard and Neil into Playdom strengthens our leadership and bolsters our position as an innovative games developer for the future,” said Playdom CEO John Pleasants. “Howard and Neil have worked together building and operating games for many years, and their pipeline of new games is strong. We are also excited about opening our first Los Angeles based social game development studio which gives us access to all of the game development talent in Southern California.  We look forward to big things from this team.”

Since raising $43 million late last year Playdom has acquired Green Patch, Trippert Labs, Offbeat Creations, Merscom and Three Melons.

The terms of the Acclaim deal weren’t disclosed.