According to InnoGames, the online publisher's German players spend on average 32 per cent longer playing its games than market leader Bigpoint's. InnoGames' release highlights ComScore data which showed that while Bigpoint had approximately 2.4 million players spending 7.4 million hours across the publisher's 71 games during June 2011, InnoGames 1.1 players spent 4.1 million hours across just five games in the same period.
Managing director Michael Zillmer puts the higher retention rate down to Innogames' focus on quality over quantity: “Game quality and premium customer service – that is the secret of our continuing success. Whilst our competitors are focused on having a multitude of titles to play and are very successful, it is our belief that InnoGames focuses on what it is good at – producing high quality, innovative, and ever evolving games, coupled with attentive and immediate community support service. With 65 million registered users, a number which is rising, we’re on the right course.”
We approached Bigpoint with the data, but the publisher said it didn't comment on competitors, though we recently spoke to Bigpoint chief games officer Philip Reisberger about the company's player numbers.