In the first 18 months since social game creator Playfish launched, users have installed its games over 100 million times.
Playfish’s seven titles, which include Pet Society, Geo Challenge and Bowling Buddies, are designed for friends to play together over social and mobile platforms such as Facebook, MySpace, Google, Bebo, iPhone and Android.
The company says that its games currently have more than 30 million active monthly players, with top title Pet Society played by 12 million people each month.
“When we founded Playfish, our goal was to change the way the world plays games by creating experiences that are social and connected between friends,” said Playfish CEO Kristian Segerstrale. “Reaching 100 million installs in such a short time is clear proof of social gaming’s popularity and how loyal, enthusiastic and deeply engaged the Playfish community is.”
Backed by Accel Partners and Index Ventures, Playfish has offices in London, San Francisco, Beijing and Tromso, Norway.