PopCap has confirmed that developer ZipZapPlay's Facebook game Baking Life – which has 760,000 monthly active users – is to be axed.
The game will be taken offline on January 31 and customers have been told to spend their remaining virtual currency ahead of that date as it will not be transferable to other games. This includes real money already spent on in-game items.
“Unfortunately, we had to make a very difficult decision to shut down the game,” said PopCap VP of communications Garth Chouteau in an interview with Inside Social Games.
“The Baking Life player numbers have dropped in such a way that Baking Life is no longer performing well enough to justify continued support. As such, we are reallocating resources to games that we are developing for future release.”
The game currently sees 100,000 daily active users, along with the previously mentioned 760,000 MAU, but peaked at more than 6.7 million MAU in August 2010. Chouteau hasn't revealed whether the game remains profitable following its decline.