PopCap unveils Pig Up

The earnings targets laid out in EA’s proposed acquisition highlight PopCap’s need to expand. The first effort in its attempt to drive the final purchase price to $1.3 billion is Pig Up, a Facebook game which sees players make pigs fly by eating apples – sorry, “flapples” – and avoiding bees. The studio points out that the game is still in early development, but it is available to try on Facebook for a limited time.