While many of its titles were previously shown at Ubidays press events, and in some cases last year’s E3 Media Summit, Ubisoft used this year’s show to debut its new Prince of Persia redux. And the Prince has never looked better.

“He's a new prince,” said Ben Mattes, producer of the game at Ubisoft. “We look at this franchise like Tales of 1,001 Arabian Nights. He's a rogue warrior on a quest to save the world. In fact, when the game starts he's not even a prince.”

The game has an “illustrated look,” which is somewhere between anime and cell shading. It makes for a great next generation debut for the franchise. With The Sands of Time behind them (even if Walt Disney Pictures is currently filming a movie trilogy based on those games), Ubisoft has introduced Elika as an always-there helping hand (literally). She can reach out and save you from certain death with the press of a button. The controls for the game have been streamlined and the demo featured a nice blend of wall running, jumping and acrobatics that retain the essence of the franchise.

This year marks the 10th Anniversary of the Tom Clancy franchise, which Ubisoft acquired with its purchase of the Clancy’s game development studio in Raleigh, NC, Red Storm Entertainment, in 2000. Ubisoft had a pair of excellent new Clancy franchises on display at the show—HAWX and EndWar.

In what is likely to become more common, now that Ubisoft bought the rights to the Tom Clancy brand from the author, HAWX and EndWar both have crossover with other games, including Ghost Recon Advanced Warfighter 2 (players get to experience a level of action from the perspective of the pilots that the Ghosts called in). HAWX offers a blend of fun simulation and arcade action with over 50 licensed planes from around the globe. The visuals are photorealistic.

While many have focused on Ensemble Studio’s new Halo Wars game as introducing new gamers to the RTS genre on Xbox 360, EndWar’s breakthrough voice recognition technology makes ordering ground-based and air troops around a snap. Barking orders at the troops actually makes the game much more accessible and fun to play. Using about 80 words, which can be combined for over 6,000 unique commands, players can engage in World War III in major cities across the globe, including Paris.

Far Cry 2 is shaping up to be another great shooter. And the change of scenery to a virtual Africa with 50 square kilometers of terrain offers a giant sandbox of open gameplay. The objective of this completely open game is to take down The Jackal, an arms dealer who provides weapons to both sides of an on-going war that has ravaged the country.

Gearbox Software is becoming a solid hit maker. Brothers In Arms: Hell’s Highway puts players in the thick of battle as Sergeant Matt Baker and his squad of U.S. Airborne soldiers during Operation Market Garden. Players will engage in real battles that take place on meticulously recreated battlefields.

Shaun White kicked off Nintendo’s E3 press conference with a live demo of the Wii version of Ubisoft’s extreme sports game, Shaun White Snowboarding. While the Wii game was built around the balance board controller, the next generation versions focused on photorealistic mountains filled with opportune trick-based launch pads. A mountain will take ten minutes to ride from top to bottom, so these are expansive playgrounds for pulling off tricks.