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PS3 Price Drop Rumors Intensify

UK retail source claims that both the PS3 and PSP will see retail price cuts soon.

An unnamed UK high street retailer has intensified speculation that Sony is set to reduce the price of the PS3.

CVG reports that its source, which comes from within the UK game retail sector, has been informed by Sony of an upcoming price drop. The source adds that the PSP will also see a price drop soon.

No exact date beyond “soon” was given for the alleged measures, nor was a new RRP strategy mentioned, but the source says that a price cut has “been on the cards for a while,” though manufacturers tend to remain ambiguous about price drops until the last minute in order to maintain sales.

Speculation has pinpointed – perhaps in the dark – a PS3 price drop for next week, and it has been suggested that it would be as big a $100 in North America, taking the console’s pricepoint to below the $300 mark. Sony hasn’t alluded to any of this.

SCEE has declined to comment on "specluation".

Speaking to Edge last week, Ed Barton – games analyst for Screen Digest – offered the view that Sony is currently “under pressure” from publishers to lower the price of the Playstation 3.