Record-breaking 1.76 billion apps downloaded over Christmas period, according to report


A report released by app analytics firm Flurry estimates that 1.76 billion mobile applications were downloaded by smartphone and tablet users over the Christmas holidays – the highest number of downloads ever in a single week.

App downloads weren’t the only record-breaking figures, though, as 17.4 million iOS and Android devices were activated on Christmas day alone, with a subsequent 328 million apps downloaded on December 25. And for the period December 25 to 31, Flurry estimates that over 50 million smart devices were activated.

Unsurprisingly, it was the US that accounted for the largest proportion of those downloads with 604 million. China was the second highest with 183 million, while the UK followed just behind with 132 million. China might have topped the list, however, if more of its population celebrated Christmas – just 3 per cent of the population is Christian.

Flurry concludes its report by predicting that one-billion-download weeks will become the norm in 2013 as the installed userbase of smart devices continues to grow, and that Q4 will see the first two-billion-download week.

“Following a year where Google and Apple drove unprecedented adoption of mobile devices,” reads a post on Flurry’s blog, “Facebook declared itself a ‘mobile’ company, and Amazon and Microsoft both made significant investments into mobile computing, we look forward to continued record-breaking adoption of smart devices and applications.”

With Apple’s more affordable iPad Mini on the market, along with an ever growing number of Android-supporting tablets, and the current rumours that iPhone 6 will rear its head this year – not to mention the raft of Android consoles surfacing – the trend looks set to continue. We’d wager that you can expect to see plenty more mobile start-ups in 2013.