Reggie Fils-Aime: Wii And DS Riding High

Reggie Fils-Aime: Wii And DS Riding High

Nintendo of America president Reggie Fils-Aime has reported strong ongoing sales of the company’s market-leading home and handheld gaming systems.

Speaking to CNBC as Nintendo revealed plans to launch a black version of the Wii in the US for the first time later this month, the executive said:

“What we’re seeing is that as long you provide the consumer great products at great value they’re going to buy. In the last four months consumers have bought over five million Wii consoles – that amount is equal to the entire amount that our competitors have sold over the previous 12 months.”

From May 9, Nintendo is adding new elements to the baseline Wii package – both black and white – offered at US retailers. In addition to the extras that currently come with the console – Wii Remote, Nunchuk and Wii Sports – new packages will also include Wii Sports Resort and a Wii MotionPlus accessory.

Following the news that iPad sales had topped one million units in just 28 days in the US, Fils-Aime also reiterated that Nintendo doesn’t view Apple as a threat to its business.

“We have not seen any impact on our DS business. In the first three months [of 2010] we’ve set two new sales records for the Nintendo DS,” he said. “We think that through April that we’ll have the best four month time period to kick off a new calendar year that we’ve ever had with the device. So certainly we’re seeing momentum, they’re seeing momentum. I think two products can succeed at the same time."

Commenting on Netflix’s recent launch on Wii, he added: “What we’ve seen so far is that almost a million consumers have participated in the service and right now everything is going very well.”

Later this week Nintendo is expected to report its first drop in profit in six years for the fiscal year ended March 31, 2010.

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