Energy Drink company Red Bull is the first to bring its brand to the upcoming PlayStation Home virtual world, BrandRepublic reported from London this week.
The Red Bull world consists of a virtual tropical island where users can play an airplane racing game based on the company’s real-life Red Bull Air Race.
Red Bull U.K. brand marketing manager John Beasley stated, "The game gave us the first opportunity to recreate in the gaming world what we try to do in the real world, which is to facilitate interaction, to give people stories, memories, experiences and a really good opportunity to interact with the brand."
Sony has proposed that PlayStation Home will be a prime venue for advertisers to reach the young male demographic.
Home director Jack Buser said in a recent interview with Virtual World News, "Consumer brands really see PlayStation Home as a huge opportunity to get their message out to the PlayStation demographic that wasn’t possible before, whether that’s creating an immersive community, whether that’s media that you build around, whether that’s virtual items and taking a brand or IP and letting users make it part of their identity."
Pic via BrandRepublic