Report: Sony May Miss PS3 Ship Targets

Report: Sony May Miss PS3 Ship Targets

An article on Bloomberg Japan has cited a high-level SCEA exec as saying its year-end shipment plans are “more of a target” than a solid promise.

Jack Tretton, executive VP and co-COO of SCEA said regarding calendar 2006 PS3 shipment figures, “The honest answer is it’s more of a target. … Clearly we’ve had production issues.”

Sony plans on shipping 2 million PS3s to North America and Japan by the end of the year, and 6 million worldwide by the end of the company’s fiscal year in March.

Earlier this year, Sony was forced to slash its original PS3 shipment quantities and postpone the system’s European launch to 2007 due to manufacturing difficulties of blue laser diodes, which are essential components of the console’s blu-ray disc drive.

Sony plans to ship 400K PS3s to the U.S. and 100K to Japan for the November launch. Despite Tretton’s comments, Sony’s Tokyo spokesperson Nanako Kato said that the announced shipment targets still stand.