Riccitiello: EA seeing "poor returns" on 3D

Speaking at EA's annual shareholder meeting yesterday, CEO John Riccitiello said the publisher saw little demand for 3D gaming. "We have not seen a big uptake," he said. "We have not seen a big uptake in 3D TVs in the home [either]. We are not here trying to drive a market. We are here to react to what customers want." Instead, Riccitiello sees the next big thing as mobile and social gaming, which is no surprise following the acquisition of PopCap and its intent for its digital business to be worth a billion dollars a year. "We really see high returns in these markets," he said, "and very poor returns focusing on 3D, so we are allocating our resources toward new innovations."

Source: VentureBeat