At the UBS annual Global Media and Communications Conference in New York this week EA CEO John Riccitiello spoke of the increased effort EA has put into Wii.
Riccitiello said that EA is disappointed with the console's sector performance, reports Gamasutra, and that Nintendo needs to be competitive with cost and innovation if it is to continue dominating the market.
"One, it's a very compelling platform,” he said. “Two, third-parties can do a lot better on the platform with the right support from Nintendo. They've always been first-party-centric, and they're learning how to be third-party supportive. …"
Riccitiello added that with the Wii's price point it can possibly "inherit" a large portion of PlayStation 2 mass market. "My belief is the first platform to reach $149 is going to inherit much of that business. The Wii is not gone. But if they maintain $199 and don't innovate, they're going to have a hard time competing with what's already been announced from Microsoft and Sony."