EA chief John Riccitiello says the recent Spore / DRM / SecureROM controversy was blown out of proportion by a minority of activists.
But speaking at the Dow Jones/Nielsen Media and Money Conference he admitted that DRM is intrusive, blaming piracy for the intrusion into the user experience.
"We're still working out the kinks. We implemented a form of DRM and it's something that 99.8 percent of users wouldn't notice. But for the other .2 percent, it became an issue and a number of them launched a cabal online to protest against it."
He added, "I personally don't like DRM. It interrupts the user experience. We would like to get around that. But there is this problem called piracy out there."
Source: Yahoo
Is it just me, or does John Riccitiello look like Dr. Kelso from Scrubs? http://en.wikipedia.org/wiki/Bob_Kelso
Unlike Dr. Kelso, however, I would be surprised if Mr. Riccitiello had a heart.
Something is going seriously wrong here. We need to rethink the connection between DRM and Piracy.
Piracy is something happening on internet downloads, it's something feeding bootleggers and professional brand imitators. That's piracy. It has nothing to do with what is happening right now!!!
DRM is something impacting the regular customer more than any pirate. Modern DRM is restricting the ability of the customer to resell a product or lend it to a friend (Try giving Spore to your pal over the weekend, go ahead, try). We would never accept this if we bought a car. Why would we accept it if we buy a piece of software? We feel as much entitled to own that CD and everything on it, as we are entitled to own a sedan. Riccitiello tries to shift our perspective from "buying" a game towards "basically you are renting it forever".
Have you ever sold a game on Steam? Have you ever traded an Xbox Live or PSN game with a friend? Were you ever able to go to a video rental place and get Spore, Bioshock or other new DRM games? This is the impact DRM has on the customers, the pirates are not impacted by it at all, they were never the target to begin with. It has been like that since the dawn of copylocks and it will continue.
Look at how huge Gamestop has become by reselling used games. That's not 0.2% of the market, that is big business and every customer participating knows the value of a boxed copy over the value of a Steam DLC version. As long as DRM takes away that value of lending to a friend and reselling a title, we the customers will not believe a single word Mr. Riccitiello says. It would be easy for DRM NOT to remove those features, but the publishers WANT to have those options removed from the customer.
I say give us the Steam Flea market where I can resell one of my games and a portion of the money foes to the developer. That's DRM used in a way not impacting customers.
Oh, and in regards to the story, Riccitiello is so full of shit I can smell him from here.
Even if we consider myself as a poor sample of the population, and then assume a very high margin of error, a majority of my friends have had problems with DRM. Usually small things, but sometimes major problems.
Example: I had a friend playing a game, I think it was one of the Rainbow Six games, that suddenly refused to work. It kept claiming it couldn't read the disc, or the version was wrong, or something. He called customer support. They instructed him to uninstall and reinstall the game. It failed. They gave him a new registration code to try. It really failed. They had him delete registry keys. Epic fail.
I'm sorry. This is not a small problem, and it affects far more than .2% of users.
@ Fireballof3: I agree in general. But for some, it literally is about the protest.
I can't say I've done it about software, but for music, I have pirated because I'm protesting. I have honestly wanted to buy CD's. Badly. I wanted Gorillaz Demon Days so much it caused tingling in my fingers, but I refused to buy it. In fact, Metallica's antics pissed me off so much I won't even pirate them. I just pretend they don't exist.
I'm not generalizing, and you shouldn't either. There are certainly people out there who are doing this only for free crap, but there are others who do it for more than just a freebie. Furthermore, there is no need to rationalize. People may simply be taking it because they can. They only need to rationalize if they would have otherwise purchased it, and if they would have, well that's their own moral quandary to deal with. I, for example, download the newest versions of various 3D programs such as Lightwave. I never use them. I just have them. No real reason. If I never use them, but download them, am I still stealing?
In regards to WoW, I assume you have never played it. They don't give away the client. They, in fact, charge a pretty penny considering you then have to pay monthly. $39.99 for WoW and Burning Crusade, and another $39.99 for the upcoming Wrath of the Lich King. And the examples of Starcraft II and Diablo 3 would be foolish. Unlike WoW, which requires massive server farms maintaining a persistent world outside of the client, multiplayer games in the vein of Starcraft and Diablo are based on individual, closed sessions. If Blizzard starts checking before each sign-in, they'll simply drive pirate players to hosting servers that won't check.
And finally, video game systems are a different animal. They don't have something that could be specifically called DRM. They have an inherent copy protection insofar as they are closed development and user environments. There isn't a usability issue since the game and system are designed to operate with each other exclusively. You simply insert disc, press 'ON'.
"Piracy isn't the problem, it's the protest."
I'm sorry, I can't let this comment slide on by.
Piracy has never been about protest, it's been about getting something for nothing. Whether you rationalize it as a "they make so much money anyway" or "free information" or "protest" it still boils down to not wanting to pay for something that you can get for free.
Spore is probabally the most pirated game because:
1. It's only on PC
2. It's the highest profile PC only game in a LONG time.
3. It has no necessary connection to online (online commonly introduces a very strong DRM method - think Steam or WOW)
If a game like WOW COULD be pirated, I'm sure it would be the #1 most pirated game out there as it's one of the most popular games ever. Instead they give the basic client away for free because they only care about your subscription - your character and the overall world lives on their servers, not on your machine. I can only imagine that Starcraft 2, Diablo 3, and other upcoming big PC games will force DRM checks every time you want to play online multiplayer (a main draw of those games in particular).
I'm not a fan of intrusive DRM, don't get me wrong there. I love those games of mine that have zero DRM and fuill install to the HDD - Hearts of Iron 2 being the big one - so I can play it on my desktop or laptop as I like. But even annoying DRM won't keep me from buying and playing games like Civ4 because I like the game and want to honestly support the publisher so they are willing to make more games of that sort (instead of the watered down Civ Revolution for consoles - which have very strong DRM and low piracy rates compared to the PC)
Yeah, only the small minority of us have to put up with DRM...
I had to rebuild my PC and had to deal with DRM from 3 separate programs.
1. Microsoft Money (yeah, I'm nuts but it's not a bad program)
2. AVS4YOU... It's OK for getting stuff from the odd formats to a standard format
3. Alcohol 120% (the best DRM EVER!!! I wish everyone else would take a clue from these guys who have had it together for years!)
Yeah, I've been mostly on the up on my software for nearly 15 years now, since Windows 95... And annoyed by crappy DRM. Overall I've been ripped off the most from craptastic games by EA who I don't buy games from anymore, unless they are in the bargain bin... and had HIGH ratings months after release.
I had to rebuild 2 friends PC's... Yep, DRM saved the day... NOT
These people are ridiculous. They spend tons of money on this intrusive protection that doesn't work because they have to thwart the pirates! They claim that it's absolutely necessary when it's absolutely pointless. What makes him think that they've done anything about this problem call piracy? I know several people who pirate games that have ridiculous DRM just to wrack up the numbers and prove the point that these publishers are naive and ignorant.
Piracy isn't the problem, it's the protest.
Hands down, DRM has added more fuel to the fire that is piracy.
DRM only gives as much security as airport security does, merely an illusion of safety.
No DRM can hold back piracy and this current mess we find ourselves in only hurts honest consumers.
====
Just a week ago I wanted to play my copy of ES 4: Oblivion, but to my surprise i was
"Out of Activations"
Why should I be out of activations, I own the damn game don't I?
I felt violated, so I wrote D2D.com a semi nasty letter saying I would never shop there again and that I wanted more activations.
If honest PC gamers have to go through all the shit to play their games, then I can see why piracy can look more attractive.
Case in point, I want to know I own the game, not feel like I'm borrowing it.
I have already purchased Demigod from Stardock/GPG b/c I respect their trust in us gamers.
Okaaaaay, so the argument is that DRM is a necessary but unfortunate measure because it helps reduce piracy.
http://torrentfreak.com/spore-most-pirated-game-ever-thanks-to-drm-08091...
Headline: 'Spore Most Pirated Game Ever Thanks To DRM'
Whether it's 'thanks to DRM' is another issue but the point is that it doesn't look like DRM has reduced piracy at all (and in fact may have even been a contributory factor). So really, does this argument make any sense in the first place?