Bowling, who quit the Modern Warfare studio late last month, told Game Informer that Robotoki was to focus on "creating a universe first, experiences second, and game mechanics last.
"With [the] focus being on universe we aim to create experiences that transcend platforms and genres and allow our players to connect to our world, their characters, and gameplay via any medium – console, PC or mobile."
The Infinity Ward Bowling left behind was scarred by the 2010 departures of studio heads Jason West and Vince Zampella, who quit in a dispute over unpaid bonuses, took a significant number of staff with them, and set up Respawn Entertainment.
The duo are currently locked in a legal battle with Activision, and Bowling hinted at his own disquiet at the situation, saying Robotoki would more proactively care for its staff than elsewhere in the industry.
"We are focused on our team first and everything else second, because I believe as an industry we have a lot to learn on how to treat talent," he said. "While we continue to outstride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent."
Bowling spreads his studio's focus even further, saying: "Our focus is creating an experience that is no longer strictly singleplayer, strictly co-op, or strictly multiplayer, but adapting the strengths of each of these into a unique experience that is fuelled by the actions and contributions in each."
Ambitious stuff, then – and Bowling says Robotoki will be self-funded, only partnering with companies who believe in his vision. "I wanted to create an environment where the creative vision-holders held complete control over their work and could guide and maintain it from concept to execution."