NEWS

Rock Band: 10m Units Shipped Worldwide

Kris Graft's picture

By Kris Graft

February 12, 2009

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The Rock Band franchise has sold millions, but according to MTV Games parent Viacom, the series fell short of expectations for the fourth quarter ended in December.

Viacom CFO Tom Dooley said in a Thursday earnings call that Rock Band 2 sold nearly 2 million units ("hardware, software and bundles") since its debut in September 2008 across all platforms.

But a challenging retail environment kept sales of the sequel below Viacom's projections, Dooley said.

"While we remain enthusiastic about the future franchise potential for Rock Band, the impact of a slowing economy dampened consumer purchases of videogames in the quarter, resulting in lower sales of Rock Band than we had originally hoped."

Viacom also said that the Rock Band franchise has shipped over 10 million units since its November 2007 debut, and ranked "as the #1 game title of 2008 by revenue across all genres" worldwide in 2008.

Dooley also said Rock Band 2 sales drove international ancillary revenues, which were flat at $462 million. The sequel also partially offset an 8 percent decline in domestic ancillary revenues.

MTV Games-owned Rock Band developer Harmonix is currently developing a Beatles-licensed music game.

Overall, Viacom reported a 69 percent year-on-year drop in net earnings to $173 million for Q4, due to $454 million in restructuring charges. Quarterly revenues were $4.2 billion, or flat year-on-year.

Aloosh's picture

10 million units were shipped, but how many were actually sold?

OmegaVader's picture

Well they shouldn't of expected to topple the tyrannical tyrant in a year. 10 million is pretty damn good considering what the market share was for Gutiar Hero before Rock Band's release.

I've faith that, in time, as Activision continues to pump out an inferior product and Harmonix continues it's amazing support for the RB franchise, they'll reach those figures they are hoping for.

grognard66's picture

Great games - well deserving of their success.

Max's picture

Nice.