SCEA Boss “Looking Forward to Holiday”

SCEA Boss "Looking Forward to Holiday"

NPD Group reported Thursday that Xbox 360 and PS3 were virtually neck-and-neck on the hardware front (195,200 vs. 185,400, respectively), but Sony says those figures don’t illustrate the entire hardware story.

The firm said total PlayStation hardware unit sales were 582,000, including PS3, PS2 and PSP. Year-to-date, Sony also said the PlayStation brand has generated nearly $3.7 billion in revenue, a 21 percent increase year-on-year.

Total hardware revenue for PlayStation was $147 million during August, a year-to-date rise of 42 percent.

PlayStation total software revenue for August was $178 million, a year-to-date increase of 25 percent, the firm said.

SCEA CEO Jack Tretton said in a statement, "We had yet another strong month for PlayStation in August, which validates that consumers are indeed recognizing the long-term value that PS3 offers as both a gaming and home entertainment device.

"We also began shipping the new 80GB PS3 model in late August to address any short term inventory transitions from the 40GB to 80GB model."

Tretton then hyped up PS3′s software lineup: "We’re looking forward to a solid holiday season and are excited to offer a string of unmatched content to consumers in the coming months with LittleBigPlanet, SOCOM: Confrontation, Resistance 2, and MotorStorm: Pacific Rift."


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