“Regional language games are not in terms of language because most gamers are already proficient in English. Regional language games that we would create are in terms of characters, scenery and stories,” Bose said, noting that six such releases are planned for this year.
Bose said that a “a good international title” would usually achieve 3,000-4,000 day one sales, but shops bought up 10,000 copies of the “first regional language game”, Hanuman (pictured), in the first day of availability last month. “This proved the potential of regional games,” Bose said.
The division, which reportedly controls 80 percent of the Indian gaming market, currently generates 43 percent of its revenues from PlayStation 2, around 40 percent from PlayStation Portable and the remainder from PlayStation 3.