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SCEE: PS3 To Be Dominant Within Five Years
Sony Computer Entertainment Europe president David Reeves says PlayStation 3 will be the dominant console on the market within five years.
"I don't think it will be next year, but in three to five years it will become dominant on the market," Reeves told GamesIndustry.biz.
"The legacy will be that people will see a tortoise and hare situation. In a way, in the end it will be a dead heat. People will say PS3 took a while to get going but it really caught up very quickly and confounded many of the critics from the first year," he added.
"When I see the line-up ahead, when I see what's lined up on the new product side, I'm very, very optimistic for what I see for PlayStation's future in the PAL territories."
Reeves officially retires his position at SCEE today. He will be replaced by Andrew House, currently chief marketing officer and group executive of Sony Corporation.
Sony has repeatedly stressed that it has a ten year plan for the PS3, but Ubisoft’s CEO said again this week that he’s expecting a new console generation to be in place “in the next few years.”
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Copyright 2006 - 2009 Future Publishing Limited, Beauford Court 30 Monmouth Street Bath, UK BA1 2BW
England and Wales company registration number 2008885
I don't see this happening, all my local game shops seem to be giving up on the ps3 in favour of having more shelf space for nintendo shovelware, they have less & less games each time i go in.
It's quite possible. But then, I'll probably have bought the PS3 because I want the Blu Ray player and not for its games (most of which will no doubt be available on the 360 anyway).
God, the fanboys are at it again...sigh.
ZZZ
Mate, can you keep your homophobic, school-boy crap to yourself?
Well done for this amazing display of how to come back to the charge of being childish.
If ever a smiley applied to the person who used it-then this is that smiley.
It must have been a tough news day. 'Man at company says his product will be best in the long run.' See also: 'Why Nintendo employee thinks Nintendo is best,' and 'Xbox Wooohoo says Xbox Marketing Board.'
Why does this kind of story provoke so much response? They are the companies that make our toys, not things that define either our identities or that of future games...
I think it's interesting that there's so much talk about new systems while history has now shown us that new consoles have to make either a huge leap or stick with an existing formula with added bells & whistles in order for them to be significant. Also, a console which makes a leap costs a great deal of money to make and consumers will notice that in its retail price... and I certainly feel that the current batch of consoles have not been explored enough to warrant next-gen ones. If Microsoft comes out with a console any time soon, I have my doubts it will be a major improvement over what's currently available. Even the most high-end PC looks... nice - but it's not ground breaking. With consoles, its makers have been claiming "photo realism" from the days of the PS2 - and only when a console can deliver this straight out of the box, from day one, I don't think a lot of consumers will be very interested in buying them. Sure, fanboys and dedicated collectors will pick up a new system by their favorite manufacturer - but I really don't think people are ready. As with the PS3 - there's not even been a single Final Fantasy on it yet while the PS1 had 3 titles... and as people have seen, these titles are the real system sellers.
If Microsoft releases a new machine, I think it will have the potential to look as good as a (current) high-end PC - but that's about it. All they can do then is add those bells & whistles... like alternative controllers and exploration of 3D gaming.
The point about the next generation of consoles is that they will most likely incorporate the CPU/GPU integration that will not only bring about a marked improvement in performance and graphics but, most importantly, in the long term at lest, lower the cost of manufacture by having everything on one chip. Technologies like Intels Larrabee and Amds Fusion are due just in time for the next generation and with the declining market for high end pc gpus you can bet all of the major chipset manufacturers (nvidia, amd and intel) are trying their best to persuade the likes of M$, Nintendo and Sony that they have the tech that's right for them. Obviously we can only speculate on what is no doubt protected by the mother of all non-disclosure agreements but Sony talking about what might be happening with the PS3 in 5 years time, specially when you consider it's current lackluster performance, is nothing but PR desperation.
I agree that lowering the costs by using this one chip for all technology is interesting - but I wonder if it warrants a series of actual next-gen consoles. I do also think that part of the PR with regards to a console's life cycle can be debated - but I would also finally see Microsoft and Sony live up to their claims with regards to what their future consoles are genuinely capable of. Personally, a new series of consoles has been the least interesting to me so far... I'm more interested in what developers can actually do with current technology by actually mastering their dev tools and kits instead of having to shift to yet another process and never pushing these things to a maximum.
Bah... who cares about "dominance" except for stockholders and fanboys? Profitability is what matters. I don't care how if a company is in 1st or 3rd place so long as they're profitable.
Ok seeing this article gave me the urge to post. First off how do people not see PS3 with a ten year life cycle is beyond me, people who think Microsoft puts out a new console in a few years are losing their minds recently starting making money off the system but now instead of RROD people are gertting an E74 error amazing and have extent the 3 year warranty on that. So PS2 still selling and not to mention a move to South America launching a plethora of all three consoles with a free online especially on a continent as financially stricken as everywhere else. I mean that is terrible logic on Sony's behalf. And for Sony not moving consoles I distinctly remember PS3 whooping everything in sales a week with just the launch of a demo. People as well forget Versus is PS3 exclusive as of right now that will probably move some more consoles as well. There's also something else not to forget will Microsoft actually take time before make sure their next console work correctly before releasing it. Guess only time will tell.
In five years - we'll all be playing the next generation of console.
Get a grip, David.
I hope not! 5 years is still far too early for next generation of consoles.
They'll never admit it, they CAN'T, but it's so obvious. They're in the same position that Nintendo was in with the N64, & Microsoft was in with the XboX. They're sitting on the most powerful system that isn't better enough to merit people upgrading from what they have. It happens....& Sony's no more immune to this than anyone else.
Next.
The 360 has ran out of steam. So, maybe...
I wonder why Arron doesn't post his Picard pic for posts like this?
360 is actually realizing a year-on-year increase so far this year compared to PS3 plummeting year-on-year, so how can it be the one that ran out of steam? Your argument about exclusives is ridiculous. Halo Wars outsold Killzone 2 on half the investment and half the development time (and much less hype), and every other exclusive 360 title will continue to outsell PS3's exclusive line-up this year.
More importantly, third party software (which is ultimately what sells systems since it comprises the vast majority of most gamers libraries) sells 2:1 on 360 and many smaller third-parties are already beginning to abandon PS3 altogether.
IMO, the PS3's line-up this year is far superior to that of the 360. MS has fallen short for 2009.
Any gamer worth their salt knows Halo Wars is just a piss poor RTS title compared to the likes of Dawn of War 2, Empire: Total War and Company of Heroes.
Also, Halo Wars isn't half the game Killzone 2 is, even if they are different genres.
There's no talking to fanboys like you!
Wall E, everything you mentioned is purely your own opinion. And that's fine. But you can't argue with the sales. The 360 is up YoY and the PS3 is down. So even though *you believe* Halo Wars is only half the game Killzone 2 is, it really doesn't matter. Whether you believe the PS3 has better exclusives lined up than the 360 is relative and it really won't matter unless those exclusives turn into higher hardware sales for Sony.
I think you're the one being the fanboy here.
It's funny how everyone only looks at US sales and says MS is outselling Sony. PS3 is ahead in Europe and Japan and that's at the higher price and with the Xbox's year head start. Image what will happen when the price drops. Don't just look at the US and make these kinds of statements because they are just not true (or specify that you mean in the US only). There are other markets out there.
Wrong - by Sony's own numbers they are a million behind in Europe. Also, the US comprises over 46% of global sales. So when Sony's being outsold 2:1 in the US, an advantage in territories like Japan, which make up less than 17% of global sales, really doesn't make much difference in the big picture.
Wow are we playing sales now Im so tired of hearing sales this sales that the last good game to come to 360 was Gears 2 and no one knows when the next good exclusive will come out seems like the last card you xbox fanboys have is the sales card ridiculous hows this for sales sony has outsold 360 YTD and is double the price explain that fanboys...................OH what you cant .
What are you talking about, rydamike? 360 has expanded it's lead both in Europe and the US YTD. In fact, 360 has increased sales Year-on-Year by roughly 30% while PS3 has seen a decline of 7-10% (depending on the territory). Wishing something is true doesn't actually make it so. PS3 has seen a modest increase in Japan, but that market is irrelevant to global home console sales.
Also, the average price of 360's sold is $290 so the PS3 is not double the price of the average 360 sale (why do Sony fanboys always use the Arcade SKU when the $299 model is the best selling SKU, by far?).
If you think GoW2 is the last good 360 title, you either don't own a 360 or haven't been playing many games.
Uh yeah you got my meaning wrong Sony has vastly outsold the 360 at this point in its life cycle if they were released at the same time 360 would be getting wrecked right now is what Im saying. So what 360 exclusive games have come out that have been good lately please enlighten me I do own a 360 and to tell you the truth the future is looking rather grim for the xbox meanwhile for PS3 I just bought KZ2 and will soon be buying infamous this month.
In what way has the 360 ran out of steam? It's still outselling the PS3 by a wide margin each month, even when a big gun like Killzone is released, so maybe it's the Playstation that's losing steam. Besides in 5 years we'll have CPU/GPU integration that will make this generation look very weak, if Sony hasn't moved on from the PS3 it's going to be looking very long in the tooth.
{
nolim said:
In what way has the 360 ran out of steam?
}
Well, where is all the top games for the system this year? There hasn't been any! The 360's line-up throughout 2009 is piss-poor.
In regards to the all 3 markets US/EUR/JPN, the 360 is only doing better in the US than the PS3. The PS3 leads EUR by 300,000 (excluding the UK) and in JPN the 360 is non-existent.
The 360 is running out of steam. Maybe this is why MS keep hinting at a new console before everyone else.
While the PS3 is stronger in Japan by something like 3 million to ('non-existent') 1 million, as far as i'm aware the 360 has the lead in Europe.
http://kotaku.com/5154744/microsoft-says-xbox-360-lead-in-europe-now-1-m...
Excluding the UK in your numbers is just weird, why not chuck out France or Germany while your at it? We all know the 360 leads (the ps3) by a wide margin in the US and that the system is still making gains, unlike the PS3.
http://www.gamasutra.com/view/feature/3999/npd_behind_the_numbers_march_...
So what your argument boils down to is that Sony has some good exclusives that might make it out this year and , other than Alun Wake, Forza 3 and Halo OSDT and anything else they might announce at E3 the 360 isn't looking quite so flush as in the last few years when it's given the PS3 a good battering.
Mate, independent sales figures for Europe have recently been released:
http://www.guardian.co.uk/technology/gamesblog/2009/apr/22/games1
Again with the UK not being part of Europe, did i miss something because last i knew we were still a member state. Even according to your link the 360 has sold 3.2 million and the PS3 1.9 in the UK so even with a 300k lead on the mainland that still puts the PS3 1 million behind. I have to ask, did you not read the Guardian article before posting the link?
Yes, to be honest, I did read the article but you have swept away the shadows of misconception and made it all clear to me. I bow before your infinite wisdom. And anyway what's 1 million hardcore gamers between friends? Have a good day.
Whatever happens in the next 3 to 5 years in kind of pointless cause even if the PS3 becomes the market leader (can't see that happen against the Wii but lets suppose it does) the market share for Sony will be a disappointment compared to the PS2 crushing market share of last gen, plus by that time if that happens I don't see Microsoft or Nintendo feeling bad since the reap the rewards of this console generation all the way right before it ended so they already made a ton of money, specially Nintendo with their consoles and their printing money capabilities.
What a sad thing to say, it's almost like admitting defeat, he might as well have said "we'll win only when other manufacturers have moved on to new hardware". So i suppose by this logic the PS2 is still the dominant force in the industry and all the software being published for this generation of machines is missing the point.
This is why people hate sony. Unfounded BS. Sony are losing market share month in month out to both its competitors, what exactly is going to change in 3 to 5 years?
" jb1 said:
This is why people hate sony."
No, only fanboys hate Sony. The rest of us are too busy playing games to even care about the matter.
Great point Ozzman_79. Sony will be the one system gamers must own by 2011. The exclusive line-up it has this year combined with the 3D capabilities of the system make the PS3 a shoe-in for dominance by early 2011.
Microsoft has a hardware lead in the U.S and in the U.K but neither will be long-lived. I think the 360 will hit a development ceiling sooner than the PS3. Because of that, the PS3 is set to take development and publishing precedence in the very near future.
"I don't think it will be next year, but in three to five years, it will become dominant on the market"
In 3 to 5 years, there will most likely be a new generation of consoles on the horizon, if not out already. He better hope it becomes dominant sooner then that. Unless he means it'll become the dominant console versus the Wii and 360, because those 2 consoles will have "retitred" and Nintendo and Microsoft will have moved on.