SCi has revealed plans to rebrand as Eidos PLC in order to align the name of the company to “the strong product brand that Eidos represents”.
“We are focusing our efforts on our cornerstone franchises, which are predominantly associated with the Eidos brand,” SCi said as it reported a £99.1 million loss for the 12 months ended June 30, 2008.
“The Eidos name is widely recognized in the games marketplace and is our trading name. The board feels that it would be beneficial to align the name of the listed company to the strong product brand that Eidos represents in order to benefit from a single identity and clearer outward and internal communication. Therefore it is the board’s recommendation to change the name of the Company to Eidos plc.”
A resolution to approve the name change will be proposed at the company’s annual general meeting on December 2, 2008.