Screen Digest: Games to go Mainstream in 2008

Screen Digest: Games to go Mainstream in 2008

Screen Digest: Games to go Mainstream in 2008

While 2007 was a record-breaking year in terms of game industry sales figures, UK-based analyst Screen Digest predicts consoles will truly hit the mainstream in 2008, leading to continued expansion of the market.

“We expect the good trading conditions to continue in 2008 as all three of the latest generation of consoles hit the mainstream consumer head on,” Screen Digest’s senior games analyst Piers Harding-Rolls told MCV.

 

He went on to label 2008 “a golden year for games retail”, and to predict that games sales will surpass 2007’s value “by some margin as the market enters the mass adoption phase”.

 

And while Nintendo may have been the clear frontrunner when it came to broadening the game playing demographic in 2007, Screen Digest forecasts that “the continued evolution of Xbox 360 and PlayStation 3 from games consoles to multimedia hubs” will ensure Microsoft and Sony will push the house of Mario much closer when it comes to attracting new markets during 2008.