Sega has promoted longtime Sega videogame boss Naoya Tsurumi to the position of global head of the company’s consumer business.

Meanwhile, Sega Europe boss Mike Hayes has taken on the newly created position of president and COO of both Sega Europe and America.

The publisher said the moves were designed to further align the two western markets and ensure “more aggressive collaboration” in operations and product development.

“This unified organisation will better position Sega for growth across these key markets,” said Tsurumi.

Hayes added: “I’m delighted to be heading up the Sega western territories at such an exciting time in the company’s resurgence as a leading videogame publisher around the globe. As shown at E3 last week, Sega has a winning line-up of titles over the next 12 months and beyond. The management changes announced today will ensure that Sega's consumer business is positioned for long-term growth and success.”

The news follows the resignation of former Sega US boss Simon Jeffery earlier this week.