Sega Europe has opened a new UK development studio in Solihull in the West Midlands.
According to CVG, the studio has been born out of Sega’s nearby Technology Group team, which prototypes new ideas for the publisher.
It’s to focus its production resources exclusively on next generation platforms, and is currently working on a "unique action-adventure" game set for release on PlayStation Vita in late 2012. The project is being headed up by Chris Southall, who previously worked at Sega Racing Studios and has also served as the publisher’s technical director.
"I am genuinely excited about the prospect of opening another studio at Sega, particularly one co-located with our Technology Group," said Gary Dunn, Sega’s senior vice president of production.
"We have seen some great and truly innovative prototypes coming out of the designers, artists and tech staff that form our Technology Group, and we fully intend to keep innovation at the heart of the new studio by keeping close links with the Technology Group who will ensure that this happens."
The as-yet-unnamed outfit is Sega's third UK-based development group alongside Creative Assembly and Sports Interactive.