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Sega Partners With Chiquita Fresh

Gavin Ogden's picture

By Gavin Ogden

January 20, 2010

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Sega has teamed up with Chiquita Fresh North America for a nationwide promotion to support the launch of Super Monkey Ball Step & Roll for Wii.

From February, supermarkets across the country will feature special stickers to promote Super Monkey Ball Step & Roll on over 180 million Chiquita bananas. Branded bananas will also appear in select sequences in the game.

“We’re thrilled to partner with Chiquita,” says Sean Ratcliffe, Vice President of Marketing for Sega America. “This is a fun way to get the whole family together and we are proud to have AiAi and MeeMee featured on clusters of Chiquita Bananas.”

Craig Stephen, VP and general manager, North America Bananas, added, “Chiquita is excited to partner with Sega to help families play together and support healthy living. We’re thrilled to have AiAi and MeeMee on our bananas to encourage nutritious eating and a fit lifestyle among kids and families.